A BRAND IS RE-BORN
Michael Phelps and Bob Bowman have arguably more experience training and competing at the highest levels of elite swimming than any other people on the planet. For years they felt the swim gear available to competitive swimmers was lacking – compression suits lacked flexibility, goggles hindered peripheral vision, swim caps didn’t stay in place. When they decided they wanted to bring their expertise to the marketplace, they partnered with Aqua Sphere, the premier swimming equipment manufacturer for fitness swimming and triathlons, and the MP brand was born.
Partnership formed between Michael, Bob & Aqua Sphere Research & Development begins with Michael & Bob to create the perfect competition kit
Global launch of MP brand
First product— the perfect balance of compression and flexibility, the XPRESSO race suit launches in US & Europe. Michael wears the XPRESSO at Mesa Pro Swim Series.
Congratulations! Michael swims the fastest in 2015... and ever in 100 fly, 200 IM under Fina-approved textile suit guidelines
Bob is named 2016 Rio Olympics Swimming Head Coach for the Men's US Team
Unbeatable vision hits the market: the Italian-made XCEED goggle launched around the world
The USA competitive kit is unveiled; proud to show the stars & stripes
MP Team Suits launch - Join the MP Team!
The Phelps Test Team is launched offering exclusive access to influence the design and development of pre-launch products.
Phelps Brand debuts a new logo, taking inspiration from its MP heritage and leveraging Michael’s iconic last name as the brand driver and also introduces new innovative products.