“MP” Brand Brings New Line of Technical Swim Products for Competitive Swimmers
Aqua Sphere, the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise, and triathlons, and Michael Phelps, the most decorated swimmer of all-time, have together launched the “MP” brand.
"My decision to partner with Aqua Sphere and launch the MP brand was driven by the opportunity to enhance the technical aspects of swimming products available in the marketplace and I am proud to be a part of the development of our first competitive racing suit, the XPRESSO." said Phelps.
“From the fabric and patterning, to the compression and body coverage, every detail has been engineered to create a performance suit that is fast in the water, comfortable to wear, and looks great,” said Bowman. "I was most impressed by the team's willingness to take our feedback and fine-tune the XPRESSO to ensure the best possible performance."
Combining Aqua Sphere’s global product design expertise and distribution with Phelps’ and Coach Bob Bowman’s experiences at the highest levels of swim performance, the MP brand will feature a new line of technical swim products featuring proprietary technologies and performance enhancing designs for competitive swimmers.
About Aqua Sphere
Established in Genoa, Italy, in 1998, Aqua Sphere is the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise and triathlons. With the launch of its cutting-edge Seal Mask—the world’s first swim mask, the company set the industry standard and today continues to innovate with a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, footwear, and swim fitness and training accessories. The designs have gained the respect and loyal following of many celebrities and notable athletes. Alongside its parent company Aqua Lung and supported by an international distribution network, Aqua Sphere has grown into a worldwide enterprise representing unparalleled design, development and manufacturing expertise, with a global footprint in more than 90 countries. For more information, visit www.aquasphereswim.com, http://www.facebook.com/aquasphereswim, or http:/www.twitter.com/aquasphereswim